There was a news report this week about the alarming increase in childhood obesity. It included an interview with a mother who told the reporter how food packaging was to blame. Each time she went shopping with her toddler he would see the culprit food and cry, “I want it!” The mother told how even when she said no, her child would throw a tantrum and scream until she gave in to him. “If the packaging wasn’t so attractive to children”, she reasoned, “they wouldn’t do that!” she told the reporter. After all, good mothers give their children what they want.